Vale.mx, an online casino and sports betting platform, recently made a significant splash in the Mexican market by partnering with the renowned boxing champion, Saul “Canelo” Alvarez. This collaboration was part of a strategic initiative by Gaming Technologies, Inc. (Gametech) to increase brand awareness and establish a strong foothold in Mexico’s burgeoning online gaming market.
Vale.mx, launched in March 2021 in partnership with Big Bola Casinos, offers over 700 premium online casino games, including slots, live roulette, and blackjack. These games are accessible on both mobile and desktop platforms, making it convenient for users to enjoy a comprehensive gaming experience from anywhere. The platform also provides attractive promotions, including a no-deposit bonus and a substantial deposit bonus.
The partnership with Canelo Alvarez includes a one-year endorsement and brand ambassadorship agreement. Canelo, a highly popular figure in Mexico and worldwide, has been instrumental in promoting Vale.mx. His endorsement is expected to drive significant market awareness and player registration. As part of this collaboration, Canelo has worn boxing shorts featuring the Vale.mx logo during his fights and has participated in various promotional activities, including TV commercials and social media campaigns.
This strategic move is particularly important given Mexico’s status as a leading gaming market in Latin America. With around 55.8 million players and a rapidly growing market, Mexico presents a significant opportunity for online gaming platforms. Vale.mx aims to leverage this potential to become one of the top online casinos and sports books in the region.